Question:

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.)

Answer:

  • A travel app looking to increase their user base by 50% in the next six months.
  • A dating app earns $50 in revenue every time an app user upgrades to Premium level.
  • A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.
  • An entertainment app provides unlimited video views to users.

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