Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good ﬁrst impression of the site on Jerry?

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Question:

Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good ﬁrst impression of the site on Jerry?

Answer:

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