- Shift budget from that line item to higher performing line items.
- Increase frequency cap on that line item to serve more impressions.
- Decrease frequency cap on that line item to serve less impressions.
- Maintain bids and frequency caps.
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,600 to generate 1,600 conversions with a CPA of