Question:

Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

Answer:

  • Shift budget from that line item to higher performing line items.
  • Increase frequency cap on that line item to serve more impressions.
  • Decrease frequency cap on that line item to serve less impressions.
  • Maintain bids and frequency caps.

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