Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?


  • It encourages feedback from users.
  • It prevents misalignment.
  • It guarantees more conversions.
  • It unlocks additional features in Google Analytics.

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