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Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?

  • Ask for an email address from visitors so she can reach out with additional marketing.
  • Make sure her checkout page is live and that purchases can be completed.
  • Offer discounts to keep consumers from making their purchases elsewhere.
  • Test a new brand identity and color scheme.

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