- He only checks his company’s key performance indicators during revision phases, knowing that the indicators will generally stay stable under regular use.
- He trusts his instincts and the thoughts of his co-workers, allowing him to take risks that yield results.
- He asks “What do you think?” questions to ensure he has enough input to make a sophisticated marketing decision.
- He segments data using his company’s CRM dashboards, giving his organization access to data that powers their decision-making.
- He encourages learning from failure, which is necessary for testing the possibilities and for learning what does not work.
Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
Creating a series of blog posts and pillar pages; Reaching out to journalists for backlinks; Running a keyword competitive analysis Implementing structured data on the