- The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
- The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
- The marketer will need to look for and resolve any campaign issues found within the notiﬁcations section of the account.
- An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.
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