Question:

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

Answer:

  • Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  • Total DPVs, Total DPVR, Total Add to carts, Total ATCR
  • Click-through rate
  • Impressions

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