Question:

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

Answer:

  • Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  • Total DPVs, Total DPVR, Total Add to carts, Total ATCR
  • Click-through rate
  • Impressions

Other Exam Posts

What is a lead flow?

A pop-up form A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors

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