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Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

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  • She prefers minimal input and relies on automated solutions.
  • She’s interested in in-depth reporting without managing the campaigns.
  • She wants full control over all aspects of her Display campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.

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