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Match each ad extension with the benefit it brings to a user’s ad experience.

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  1. Structured snippet extensions
  2. Call extensions
  3. Callout extensions
  4. Sitelink extensions
  • Allowing mobile users to directly call a business (2)
  • Directing users to specific pages of a website (4)
  • Highlighting value-adding attributes of the business, products, or services to users (3)
  • Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)

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