Match each campaign goal with the appropriate optimization type.


  1. Detail page view rate (DPVR)
  2. Cost per aquisition
  3. Return on ad spend (ROAS)
  4. Click-through rate (CTR)
  • Detail page view (DPV) (1)
  • Pixel conversion (2)
  • Purchase (3)
  • Click (4)

Other Exam Posts

What is Jobs Theory?

A framework for defining internal job titles and descriptions. The idea that a company should only have as many employees as it has “vital, relevant jobs”

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