Question:

Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Answer:

  • Create a new campaign and ad group for each different theme.
  • Replace her existing ad group with a new one using a different theme.
  • Maintain one evergreen ad group, and use additional ad groups to explore different themes.
  • Maintain the same ad group, and introduce additional assets based on various different themes.

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