Question:

Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

Answer:

  • Shift budget from high-performing line items to the underperforming/underdelivering line items.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
  • Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions

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