- Shift budget from high-performing line items to the underperforming/underdelivering line items.
- Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
- Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
- Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions
Suzanne has run all the reports she can think of, but she wants to make sure she’s not missing anything. What’s one method she can use to find parts of her campaign strategy that are under-credited?
Compare conversion data across three different attribution models Review the health panel overview and cross-reference performance reports Use third-party targeting for promotions Add budget for