Question:

Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?

Answer:

  • Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
  • The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
  • The Amazon DSP only offers manual optimization.
  • The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.

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