Question:

Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on?

Answer:

  • Imagery
  • Specialization
  • Navigation
  • Analytics
  • Landing pages

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