Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Testing and reporting on the speed of Brian’s websites Key aspects of his accounts, including statistics, settings, and industry trends Judging ad popularity on social media Comparing Brian’s sales with ad serving data

Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.

Users often will often notice this first Allows advertisers to provide details about their product or service Takes users to a specific page of a website Gives users an idea of where they’ll go if they click the ad Description (2) Display URL (4) Final URL (3) Headline (1)

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match an appropriate landing page with the search term that triggered the ad To allow the Google Ads system to anticipate what content is present on …

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields? Read More »

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Her business will be highlighted on Google Maps, with the option for customers to see her product line there. Her ads will appear above and below search results when people search for related keywords. A video summary of her product line will be automatically generated by the system and placed on YouTube. Her ads will …

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal? Read More »

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

Tim searches for “best skateboards”. Tim scans the search results. Tim launches a Google Search ad. Tim browses different skateboards on the website he navigated to. Tim makes a purchase from the website he navigated to.

Francis tries to explain to his boss the benefits of using automated bidding Match these aspects of automated bidding with the benefits they serve

Auction-time bidding Depth of signals used and cross-analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) Algorithmically …

Francis tries to explain to his boss the benefits of using automated bidding Match these aspects of automated bidding with the benefits they serve Read More »