Question:

Printava Used Their Keyword Report And Found That Most Of Their Keywords Were Performing Well. However, They Noticed Several Keywords With Very High ACOS. What Can They Do To Reduce The Amount Of Clicks They Are Paying For?

Answer:

  • increase the bids on those keywords
  • add more ASINs to their campaign
  • remove ASINs from their campaign
  • add those keywords as negative keywords

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