Question:

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Answer:

  • Machine learning to scale
  • Surveys to validate results
  • Signals to understand audience characteristics
  • Emails to sign users up

Other Exam Posts

Where can a preferred deal be assigned?

In the line item’s audience targeting In the partner settings, under inventory source In the line item’s creative assignment In the line item’s inventory source

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