Robert is the marketer for, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?


  • Attribution reports
  • Model comparison reports
  • Flow visualization reports
  • Audience reports

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