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Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.” How does he use labels to accomplish this?

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  • Apply the label “Interested in craft coffee” to each of his campaigns.
  • Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”.
  • Apply the label “Interested in craft coffee” to keywords like “craft coffee”.
  • Label every object in his account.

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