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Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.)

  • Analyze a cross section of reviews left on her app store listing.
  • Create a detailed survey to send to her most active users.
  • Assign specific values to different in-app events.
  • Use longer lookback windows when analyzing data.

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