Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic. Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?


  • To understand the constraints that limits developers when they’re building a site or app
  • To build morale within the organization and, in turn, promote a supportive work environment
  • To encourage developers to implement marketing related changes quicker than usual
  • To gain assistance from the developers when it comes to creating content on Google Ads

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