Question:

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

Answer:

  • “We should add it because big companies like Amazon and Netflix have it.”
  • “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.”
  • “We can’t add it. Too much traffic is comprised of unknown visitors.”
  • “We shouldn’t add it because visitors won’t be comfortable seeing their name on our home page.”

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