- “We should add it because big companies like Amazon and Netflix have it.”
- “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.”
- “We can’t add it. Too much traffic is comprised of unknown visitors.”
- “We shouldn’t add it because visitors won’t be comfortable seeing their name on our home page.”
How can Yandex.Audience be used in campaigns for ad networks?
To target users by their IP addresses. To target users by geolocation. To create a segment of those users who saw indoor/outdoor ads.
