Question:

Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

Answer:

  • Themed ad groups are used to set budgets by traveler interest.
  • Themed ad groups are used to adjust bids by traveler interest.
  • Themed ad groups are used to create and deliver relevant ads to travelers with different interests.
  • Themed ad groups are used to create and deliver ads in different languages to different travelers.

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