Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.


  • Send Tom a Facebook message with a detailed map of the trail
  • Send Tom an email with a detailed map of the trail
  • Feature a detailed map of the trail as an advertisement to Tom
  • Feature the post at the top of Tom’s news feed

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