Question:

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?

Answer:

  • People who have previously interacted with one of your digital ads
  • A lookalike audience based on your existing customers
  • People who have previously visited your website
  • An audience based on people who have watched your company’s YouTube videos

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