See the visual below. Why is the action being taken here important?


  • Publishing messages is how you’ll engage your audience.
  • Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.
  • Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.
  • Running reports is a vital part of demonstrating ROI.

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