- Showing benchmark data across the competition
- Showing a comparison of performance between the development and marketing teams
- Showing a summary breakdown of the Google Ads account
- Showing the performance statistics of the design team
You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?
Progressive checkout Using given information Dynamic merchant processing Static profile matching
