- His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
- His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
- His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
- His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC)