- To increase brand awareness
- To drive customer loyalty
- To reengage previous customers
- To reach customers with high purchase intent
Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how speciﬁc assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria?
The number of impressions they receive in each ad group. The all conversion value they acquired over the last 30 days. The average click-through rate (CTR) they