Question:

Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?

Answer:

  • None of these.
  • Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
  • Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
  • Focus on your ads that help drive the lowest ATCR, but drive higher DPVR

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