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Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?

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  • The goal of why you’re sending it and then the carefully designed components layered on top of each other
  • The segments you’re sending to and the deliverability goals of your email
  • The template you’re using to send your email and the footer information you’re using
  • The segments of contacts you do not send to and the the segments you are sending to

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