The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?


  • Because you can’t target more than one language at a time.
  • Because search engines won’t see the Portuguese content.
  • Because you can’t apply smart content to change the form language on your landing pages.
  • Because search engines will index both languages resulting in confusing search results

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What is the buyer’s journey?

It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through when learning about your brand.

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