The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Altawatch share in common?


  • They’re all trying to understand how users are interacting with experiences.
  • Each of their primary goals is to drive revenue.
  • All of their business roles connect to the end user.
  • They all work directly with the Google Ads interface.

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