- set and track ambitious business goals.
- visualize their long-term, mid-term, and short-term goals.
- explore their brand identity beyond just the products they offer.
- prioritize their diﬀerent business goals.
Evaluate this SLA: Marketing will generate five qualified leads each month, and sales will contact each of them within 12 hours.
This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed.