Question:

The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

Answer:

  • It implements dynamic scripting.
  • It delivers a relevant landing page.
  • It uses Progressive Personalization.
  • It uses known user signals.

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