Question:

The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?

Answer:

  • Advertiser B wins and pays $1.19
  • Advertiser C wins and pays $1.19
  • Advertiser C wins and pays $1.15
  • Advertiser B wins and pays $1.14

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