Question:

Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?

Answer:

  • Clicks and average order value decrease.
  • Conversions and revenue increase.
  • Clicks and revenue increase.
  • Clicks and average order value increase.

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