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True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.

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  • True, the majority of your tests should be successful.
  • True, you should never have over a 50% failure rate with your tests.
  • False, the purpose of a test is to prove or disprove your hypothesis.
  • False, you need to perform enough tests that more than 50% fail.

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