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True or false? It’s important to code a marketer-friendly website.

  • True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates.
  • True — marketers love to jump into the CSS and API code to adjust and improve the code the developers created.
  • False — the website has always been managed by IT and they always push website improvements to the top of their work list. There’s no reason to get marketers involved.
  • False — a CMS does not need to make it easy for marketers to work on the website, and most developers hate learning new systems.

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