Question:

Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow. Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?

Answer:

  • What percentage of the marketing budget can accurate metrics quantify?
  • Are the teams utilizing the latest features in Google Ads?
  • When do users prefer to interact with a website vs. an app?
  • How many offline interactions does it take to create a conversion?

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