Question:

Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

Answer:

  • Clicks and revenue increase.
  • Conversions and revenue increase.
  • Conversions increase while revenue decreases.
  • Conversions decrease while revenue increases.

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