Question:

Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

Answer:

  • Shoppers are not moving from the consideration to purchase stage.
  • Shoppers are not moving from the purchase to advocacy stage.
  • Shoppers are not moving from the advocacy to loyalty stage.
  • Shoppers are not moving from the awareness to consideration stage.

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