- APIs are a group of technology-based tools that help businesses to operate eﬀectively, market eﬃciently, and enable sales and service teams to provide an optimal customer experience.
- APIs are an all-in-one event software that enables the delivery of unique attendee experiences through intelligent, personalized, and intent-based engagement.
- APIs are a series of rules that allow for an application to extract and use information from a piece of software in their own application.
- APIs are a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better.
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