- Sabotaging your competitors by marketing your business as more successful.
- Costing your business between 15–25% of revenue a year.
- Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.
- Getting buy-in from key stakeholders to invest more in automation tools powered by machine learning.
What information must you transfer in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?
Goal conversion. Ad campaign number. Ad number.