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What impact has machine learning made on the marketing industry?

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  • Advertisers can crunch more data at scale than ever, to drive better business outcomes.
  • Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
  • Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
  • Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.

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