- A pop-up form
- A bot programmed to chat with prospects conversationally
- A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
- An ungated piece of content
Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
A home-decor advertiser who wants to reach people who recently bought a home. A property advertiser who wants to reach people who recently graduated from