- The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths
- A code that gets generated and stored on a website visitor’s computer when they visit your site
- An online advertising method in which marketers place ads on search engine results pages (SERPs)
- The use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices
Question:
What is an attribution model?
Answer:
Other Exam Posts
How can you get rid of column headers from a visualization?
Use the SLICE() function to remove the first row Create a filter, select the column header value, and exclude Select the cells in the datasource