- A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page
- The process of increasing the percentage of website visitors who take a desired action
- A reporting strategy that allows marketers and sales teams to see the impact that marketers made on a purchase or sale
- The process by which an anonymous website visitor becomes a known lead
Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for an indefinite amount of time.