- They always appear first in the search results, above other ads
- They protect your traffic if a competitor bids on your brand keywords
- They see a higher click-through rate than non-brand keywords
- They are significantly less expensive than search ads for other keywords
What are the two buckets that your post-send metrics fall into?
on What are the two buckets that your post-send metrics fall into? Segmented and non-segmented Opened and clicked Positive and negative Engaged and did not engage
